TAUS Transcreation Webinar

The recording is now ready! 

On 8 May, we announced the soon-to-be-published TAUS Transcreation Best Practices. In the webinar moderated by Claire Goodswen (Lionbridge) and Jaap van der Meer (TAUS), panelists Paul Mangell (Alpha), Vladimir Zhdanov (Alibaba) and Angela Petrilli (Workday) shared insights about:

• How to define transcreation and how to differentiate it from translation
• Importance of cultural relevance and what problems the lack of it can cause
• How pricing works for transcreation projects
• The drafting process of the Transcreation Best Practices